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June 12, 2026
How do baseball players turn name, image, and likeness into lasting value? Nick Elam talks with Evan Kaplan, President of MLB Players, Inc., about the commercial side of baseball, from licensing and sponsorships to trading cards, jerseys, video games, social media, and player brand opportunities. Kaplan explains how MLB Players, Inc. supports active players, minor leaguers, and retired players while helping brands connect with players in ways that build fan engagement. We also take a look at ...