Why the Best Sports Careers Rarely Follow a Straight Line
There’s a version of career advice that makes everything sound orderly. Choose a direction, build expertise, move upward, take the next logical step, and repeat long enough until eventually you arrive somewhere impressive. Sports careers rarely work that way.
The people who end up doing the most interesting work often move sideways, backward, across industries, across countries and into roles they never knew existed. Sometimes they get promoted, sometimes they get fired, and sometimes they accept an opportunity mostly because someone called and asked. Hernando Planells’ career is a pretty good example of what happens when you stop expecting the path to be straight.
He has coached basketball at the college, professional, international and developmental levels, with stops that include Duke, the NBA development system, Japan, New Zealand, the Philippines and now the NBA Basketball School in Dubai. Along the way, he also built a second career helping filmmakers make sports look authentic on screen. That combination sounds unusual until you look at the skills underneath it: coaching, teaching, communication, leadership, storytelling, adaptability and the ability to walk into an unfamiliar environment and figure things out.
Sometimes the Best Career Strategy Is Saying Yes
Planells describes one principle that has followed him throughout his career: say yes. That doesn’t mean every opportunity works out perfectly, and in fact several clearly didn’t. He was fired as a head coach in Japan, other teams he worked with struggled, and some jobs lasted only months.
He kept moving anyway. That willingness to accept uncertainty helped take him from coaching in small programs to Duke University, international basketball, professional development environments and eventually Dubai, while also opening an entirely different lane in movies and television. Saying yes doesn’t guarantee success, but it gives you more chances to learn what you’re good at, where you need to improve and which direction you might want to go next.
That kind of learning is difficult to get from a carefully protected career. If every decision is designed only to avoid risk, you also eliminate a lot of opportunities to discover something unexpected. Planels’ path suggests that growth often comes from entering situations before you feel completely ready.
Good Coaches Have to Keep Updating Themselves
One of Planells’ strongest observations about coaching is also one of the simplest: coaches often demand adaptability from players while resisting it themselves. Coaches tell athletes to be flexible, coachable and willing to learn, but they can become attached to their own systems, habits and beliefs. Most coaches naturally coach the way they were coached and lead the way they were led.
That can be useful, but only up to a point. Players change, culture changes, communication changes and expectations change, which means a method that connected with athletes 20 years ago may not connect the same way today. Planells uses the analogy of updating a phone: if we’re willing to regularly update the technology we use, coaches should be willing to update how they teach, communicate and lead.
The X’s and O’s are often the easier part. The harder challenge is figuring out how to get a group of people with different personalities, backgrounds and motivations moving in the same direction. That’s leadership, and leadership doesn’t stay static for very long.
Development Is More Than Running Drills
At the NBA Basketball School in Dubai, Planels oversees hundreds of athletes and a large coaching staff. The goal is obviously to help players improve their basketball skills, but his definition of development goes well beyond shooting, dribbling and technique. He talks about creating environments that force players to make decisions rather than simply repeat predictable movements.
A player might look excellent performing an isolated skill in a controlled setting, but basketball doesn’t happen in a controlled setting. Defenders move, teammates move, space disappears, pressure increases and decisions have to be made quickly. So the real question becomes less about whether an athlete can perform a skill and more about whether that athlete can use it at the right time.
The same philosophy carries into character development. Planells talks about helping athletes believe they belong, become better teammates and learn how to respond to coaches and teammates. Basketball eventually ends for everyone, so what players learn while participating in it can last much longer.
Failure Can Be Useful Without Being Romanticized
Career stories often become cleaner when told in hindsight. The bad job becomes an important lesson, the firing becomes a turning point, and the failure becomes something that supposedly needed to happen. Real life usually feels different when you’re standing in the middle of it.
Planells is unusually direct about some of those moments. He describes himself as a bad head coach during his time in Japan, remembers being fired, and talks about the emotional impact of that experience. What he ultimately took from it was humility and a better understanding that walking into another country with confidence doesn’t mean you understand that environment.
The experience became part of everything that followed, but that doesn’t mean it magically became good. It simply gave him information that success might not have provided. Growth often works that way: you don’t need to pretend the difficult experience was enjoyable, you just have to decide whether you’re willing to learn something from it.
Relationships Can Change a Career Years Later
A surprising number of Planells’ opportunities came from relationships that had been formed long before the opportunity itself appeared. His path to the New Zealand junior national team is one example, because years earlier he had spoken at a coaching conference and met Leonard King. Much later, when King was in a position to hire a coach, he remembered Planells and reached out.
Another opportunity came because Planells kept in touch with Austin Ainge after initially being told that someone else had been hired for an NBA D-League job. The original hire fell through, and because Planells had stayed connected, the opportunity came back around. That story is a useful reminder that networking works best when it feels more like relationship-building than constant self-promotion.
You rarely know when a relationship will become relevant again. The more useful approach is to meet people, stay in touch, do good work and make it easy for someone to remember you positively when circumstances change. Sports careers are full of opportunities that reappear long after the first conversation.
Coaching Can Prepare You for Work You Never Planned to Do
Planells didn’t begin his career intending to become a sports choreographer. The opportunity grew out of basketball, after his work around SlamBall led to a call asking whether he could help with the movie Coach Carter. He had never worked in film before and didn’t really know what the job was supposed to look like.
So he learned. He watched directors and producers, studied how actors prepared, and began to recognize that a film set in some ways resembled a sports team. The director functions like a head coach, producers and assistant directors have their own roles, and different departments have to communicate and coordinate around a shared vision.
That ability to recognize familiar patterns inside an unfamiliar environment made the transition easier. Over time, one movie became many, with credits that grew to include productions such as Coach Carter, Semi-Pro, Spider-Man 3, Swagger and Running Point. A skill developed for one profession had quietly become useful in another.
Making Sports Look Real Is Harder Than It Looks
Sports fans can usually tell when a movie gets the athletic part wrong. The movement looks unnatural, the spacing is off, the actor handles the ball strangely, or the defender behaves in a way no real defender would. A scene that is supposed to feel dramatic suddenly looks staged.
Planells’ job is to help prevent that. That means teaching the actor, but it also means choreographing everyone around the actor, because if the main character has to execute a crossover, the defender has to react convincingly. If that defender is a real athlete, there’s another challenge: athletes are trained not to get beaten, and now they have to lose the matchup on purpose while making it look believable.
Camera movement adds another layer. The athlete has to move at the right speed, the camera operator has to capture the action, and the entire sequence has to work safely within the physical constraints of a set. The audience may not consciously analyze why one version feels more convincing, but they usually know when something looks real and when it doesn’t.
Great Coaching Often Looks Like Confidence Building
Working with actors also reinforced something Planells had already learned through basketball. People perform better when they believe they can do the thing they’re being asked to do. That principle applies whether the person is a young basketball player or a famous actor trying to make one sports scene believable.
Planells has worked with stars including Samuel L. Jackson, Adam Sandler, Will Ferrell, Ben Affleck and Channing Tatum. Some were more naturally athletic than others, so the goal wasn’t always to turn someone into a great athlete. It was to help them become convincing enough that the audience could stay inside the story.
That usually involves finding the version of the movement that the person can perform well. Coaches do the same thing with athletes by identifying strengths, understanding limitations and creating situations where someone can succeed before gradually expanding what they’re capable of doing. The setting changes, but the coaching principles don’t.
The Goal Isn’t to Preserve Your Old Coaching Style
Planells is candid about how much his own coaching personality has changed. In his twenties, he describes himself as a yeller and cusser, and he has footage from his SlamBall coaching days where he was visibly intense. Over time, that approach softened to the point that his son now describes him as Zen.
The change wasn’t simply about getting older. Planells began thinking differently about how people respond to leadership and how much energy coaches spend complaining about the way younger generations behave. Every generation believes the next one is different, and usually it is.
The more productive question is what a coach plans to do about it. Coaches can spend their time wishing players behaved the way athletes did in the past, or they can accept the athletes in front of them and figure out how to reach them. Only one of those choices gives the coach much control.
Storytelling Is a Coaching Skill Too
At one point, Planells offers a piece of advice about parenting that also works remarkably well for coaching: become a better storyteller. Young people don’t always want a lecture about what life was like when their parents or coaches were growing up. They respond to stories, especially stories with conflict, emotion, mistakes, surprises and consequences.
Facts can teach, but stories often make people remember. That applies in locker rooms, classrooms, practices, film sessions and almost any other place where someone is trying to influence another person. The coaches who can explain why something is important usually have an advantage over the coaches who only explain what to do.
Storytelling also helps bridge generational differences. Instead of saying, “Here’s how we used to do it,” a coach can explain what happened, why it was difficult and what was learned from it. That gives the listener something to interpret rather than something they’re simply being told to accept.
There’s No Single Definition of a Successful Sports Career
Planells’ résumé looks impressive when you read through it quickly. Duke, professional basketball, international coaching, national teams, NBA development, Dubai, ESPN, film and television all appear on the same career timeline. But he also points out that every opportunity came with tradeoffs.
Travel meant time away from family, while career movement made relationships harder to maintain. Some decisions worked and others didn’t, which makes success much harder to define once you acknowledge the full cost of pursuing it. A career can look exciting from the outside while still requiring sacrifices that never make it onto a résumé.
Planells’ definition of success has changed. He talks about his children, relationships, faith and the life he has built rather than measuring everything through titles or money. Early in a career, success often looks like getting the job, while later it may look more like deciding which job is actually worth having.
Key Lessons From an Unconventional Sports Career
Keep updating the way you lead. The athletes, employees or students in front of you aren’t obligated to respond the way people did 20 years ago. Adaptability is part of leadership, and refusing to change usually says more about the coach than the player.
Let failure give you information. Getting fired, losing or making the wrong career move doesn’t need to become a motivational cliché. It can still teach you something useful if you’re willing to examine it honestly.
Stay connected to people. Many opportunities arrive years after the relationship that created them. You don’t have to know immediately where every connection is going.
Look for transferable skills. Coaching basketball can prepare someone to work on a movie set because communication, leadership and teaching travel between industries better than many job titles do. The experience may look unrelated until the right opportunity appears.
Take some chances on yourself. The safest decision isn’t always the one that creates the most interesting life. Sometimes the only way to discover whether an opportunity fits is to step into it.
Final Thoughts
Career paths often look more logical from a distance than they did while someone was actually living them. Hernando Planells’ journey includes enough turns to make that especially obvious, with one coaching job leading to another, basketball opening the door to film, film overlapping again with basketball, and relationships resurfacing years later. One opportunity led to Dubai, another to Hollywood, and another to a job he didn’t know existed until someone called him about it.
There was no master plan connecting all of those dots. There was curiosity, adaptability, relationships, some failure, some success and a willingness to keep moving. That may be a better career plan than it first appears.
Listen to the episode that inspired this article
For more from Hernando Planells, listen to the companion episode of Sports Rule Pod with Nick Elam. Planells discusses his work with the NBA Basketball School in Dubai, his coaching career around the world, the lessons he learned from failure and reinvention, and what really goes into making sports scenes look authentic in movies and television.
The episode also includes a sports innovation relayed by Nick: banning yellow shoes and gloves in football so they can’t be mistaken for penalty flags. Would you make this a rule? Cast your vote at http://sportsrule.net
Sports Rule Pod explores innovations in sports and the journeys of individuals who make sports great, including rule changes, sports career stories and ideas at different stages of implementation. If you have an idea for a rule change or sports innovation that Nick should scrutinize in a future episode, send it to nick.elam@sportsrulepod.com.